📌 Project Title: Social Media Marketing & Lead Generation for Stylonic Salon & Academy

Client: Stylonic Salon & Academy
Industry: Beauty, Grooming, and Professional Training
Platforms: Facebook, Instagram, Meta Business Suite
Project Duration: Ongoing
Location: Kolkata, West Bengal

🎯 Objective

To establish Stylonic as a trusted beauty brand and professional academy in Kolkata, enhance brand visibility, attract local clientele for salon services, generate leads for their grooming & styling courses, and build a vibrant online community.

📱 Social Media Services Provided

1.  Profile Optimization

• Revamped the Facebook Page with updated contact details, service categories, custom story highlights, and integrated “Book Now” & “Send Message” buttons.
• Optimized the Instagram Bio to highlight the academy, display contact info, and link to course inquiries, while introducing custom highlight icons for sections like Courses, Makeovers, and Promos.
• Developed and implemented a cohesive visual identity across social media using a consistent color palette, salon branding elements, and typography.

2. Content Creation & Calendar Management

• Monthly Content Calendar designed to rotate between:
• Hair transformations and client testimonials
• Behind-the-scenes (BTS) salon activities and stylist spotlights
• Academy recruitment reels
• Promotional offers and limited-time service discounts
• Reels & Video Content:
  Created engaging short-form videos for Instagram and Facebook, promoting academy courses like the “4-Month Diploma in Hairdressing” and showcasing real classroom footage, salon work, and student experiences.
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3. Community Engagement & Organic Growth

• Actively responded to DMs, comments, and inquiries to build relationships and trust.
• Used strategic captions and hashtags to encourage engagement, such as “Tag a friend who needs a glow-up” or “Which hair color would you try next?”
• Encouraged UGC (user-generated content) and client tagging through transformation showcases and giveaway contests.

📈 Meta Business Suite – Paid Advertising Campaigns

4. Lead Generation Campaigns – Academy Courses

• Ad Type: Lead Form Ads with pre-filled Meta Instant Forms
• Objective: Generate leads for their professional courses including hairstyling, makeup, and skin therapy.
• Target Audience: Males & females aged 17–35 in Kolkata and surrounding suburbs, interested in beauty careers, salons, or personal grooming.
• Creatives Used:
•  Course reels with text overlays (“Turn your love for beauty into a career”)
• Visual testimonials and clips from classroom training
• Static ads with CTA: Enroll Now / Know More
• Results:
• Generated a consistent stream of high-quality leads
• Reduced CPL (Cost Per Lead) with hyper-targeted audience segmentation

5. Service Promotion Ads – Salon Offers

• Ad Type: Boosted Posts + Carousel Conversion Ads
• Objective: Promote monthly and seasonal offers to increase walk-ins and appointment bookings.
• Target Audience: Local audience in Kolkata aged 18–50, interested in beauty, skincare, bridal services, and self-care.
• Campaign Examples:
• “Flat 20% OFF on skincare packages – This week only!”
• “Bridal Glow Packages now live – Book your trial today!”
• Results:
• Boosted in-store visits
• Achieved over 8X return on ad spend (ROAS) for some festive campaigns

6. Retargeting & Lookalike Audiences

• Deployed Meta Pixel for website tracking and custom audiences
• Retargeted visitors who:
• Engaged with prior ads
• Watched 15+ seconds of course videos
• Opened but didn’t submit lead forms
• Built Lookalike Audiences from enrolled students and past customers for broader campaign efficiency

📊 Reporting & Performance Analysis

* Provided detailed monthly reports tracking:

• Engagement Rate, Reach & Impressions
• Lead Volume & Conversion Metrics
• Video Watch Time & Ad Click-Through Rate (CTR)
• Used data insights to optimize posting times, ad placements, and content types.
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🛠 Tools Used

🚀 Key Achievements

• 🎥 Top-Performing Reels: Behind-the-scenes hairstyling & makeover videos generated 3x more engagement than average posts
• 🎓 Lead Campaign Success: Over 100 course inquiries in 30 days with CPL as low as ₹18
• 💅 Increased Appointments: Promo ads led to a spike in salon bookings, especially during festive and bridal seasons
• 📈 Follower Growth: Achieved a 25% increase in Instagram followers within two months through content consistency and targeted reach

💼 Final Impact

Through strategic digital marketing efforts, Stylonic Salon & Academy successfully positioned itself as a leading beauty salon and academy in Kolkata. With engaging content, powerful ad creatives, and continuous performance monitoring, the brand achieved strong community engagement, a surge in local bookings, and consistent inquiries for its training programs.